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Your Abdominals May Need a Touch-Up

The New York Times

Photos by Stefan Pinto unless noted otherwise

Social media promo for Lab Series got the media’s attention.

“Stefan Pinto has been experimenting with Lab Series Ab Rescue Body Sculpting Gel for months.”


Seeing a new opportunity to promote the publication of the article, Stefan Pinto asked his Facebook friends to purchase The New York Times, that morning, and send a photo of them reading the article.
A photo journal was created, and a new photo was posted (daily-ish) on Facebook, showing the ostensible results using Lab Series Ab Rescue Gel. Ultimately, this is what got the attention of The New York Times — and possibly Lab Series.
Stefan Pinto photographed by Stephanie Dani, The New York Times.
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