Your Abdominals May Need a Touch-Up | Stefan Pinto Photography

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Your Abdominals May Need a Touch-Up

The New York Times

Photos by Stefan Pinto unless noted otherwise

Social media promo for Lab Series got the media’s attention.

“Stefan Pinto has been experimenting with Lab Series Ab Rescue Body Sculpting Gel for months.”

PUBLISHED CONTENT

Seeing a new opportunity to promote the publication of the article, Stefan Pinto asked his Facebook friends to purchase The New York Times, that morning, and send a photo of them reading the article.

Victor Henao, New York-makeup artist, reads about Stefan Pinto in the New York Times.

Gemze de Lappe reads about Stefan Pinto in The New York Times.

Janelle, Crunch fitness instructor, reads about Stefan Pinto in the New York Times

Stefan Pinto invited to speak at Jeff Pulver’s Brands Conference in New York

Stefan Pinto invited to speak at Jeff Pulver’s Brands Conference in New York

Stefan Pinto backstage at Jeff Pulver’s Brands Conference in New York

“Is that you?!....” - Stefan Pinto in the New York Times.

Jackson reads about Stefan Pinto in the New York Times.

S.M. reads about Stefan Pinto in the New York Times.

Raul at the San Vicente Inn, reads about Stefan Pinto in the New York Times.

Jason reads about Stefan Pinto in the New York Times.

Janelle and Trevor reads about Stefan Pinto in the New York Times.

Dave, screenwriter, reads about Stefan Pinto in the New York Times, while on the treadmill.

Stan at Veggie Grill in West Hollywood, reads about Stefan Pinto in the New York Times.

Nathan Bishop reading about Stefan Pinto in the New York Times.

Stefan Pinto backstage at Jeff Pulver’s Brands Conference in New York

Stefan Pinto backstage at Jeff Pulver’s Brands Conference in New York

Stefan Pinto backstage at Jeff Pulver’s Brands Conference in New York

Jason at Veggie Grill, reading about Stefan Pinto in the New York Times

Larry excited to see Stefan Pinto in the New York Times.

Mounir, hotel receptionist, at the San Vicente Inn, reads about Stefan Pinto in the New York Times.

Tina at the SAG Foundation reads about Stefan Pinto in the New York Times.

Miriam at Champagne Bakery, reads about Stefan Pinto in the New York Times.

David Leddick sees Stefan Pinto in the New York Times.

Jeff sees Stefan Pinto in the New York Times.

BTS CONTENT

A photo journal was created, and a new photo was posted (daily-ish) on Facebook, showing the ostensible results using Lab Series Ab Rescue Gel. Ultimately, this is what got the attention of The New York Times — and possibly Lab Series.

EXTRA MEDIA

Stefan Pinto photographed by Stephanie Dani, The New York Times.

“Your Abdominals May Need a Touch-Up” - Stefan Pinto in The New York Times. Photos by Stephanie Dani

“Your Abdominals May Need a Touch-Up” - Stefan Pinto in The New York Times. Photos by Stephanie Dani

“Your Abdominals May Need a Touch-Up” - Stefan Pinto in The New York Times. Photos by Stephanie Dani

“Your Abdominals May Need a Touch-Up” - Stefan Pinto in The New York Times. Photos by Stephanie Dani

“Your Abdominals May Need a Touch-Up” - Stefan Pinto in The New York Times. Photos by Stephanie Dani

“Your Abdominals May Need a Touch-Up” - Stefan Pinto in The New York Times. Photos by Stephanie Dani

“Your Abdominals May Need a Touch-Up” - Stefan Pinto in The New York Times. Photos by Stephanie Dani

“Your Abdominals May Need a Touch-Up” - Stefan Pinto in The New York Times. Photos by Stephanie Dani

“Your Abdominals May Need a Touch-Up” - Stefan Pinto in The New York Times. Photos by Stephanie Dani

“Your Abdominals May Need a Touch-Up” - Stefan Pinto in The New York Times. Photos by Stephanie Dani

“Your Abdominals May Need a Touch-Up” - Stefan Pinto in The New York Times. Photos by Stephanie Dani

“Your Abdominals May Need a Touch-Up” - Stefan Pinto in The New York Times. Photos by Stephanie Dani

“Your Abdominals May Need a Touch-Up” - Stefan Pinto in The New York Times. Photos by Stephanie Dani

“Your Abdominals May Need a Touch-Up” - Stefan Pinto in The New York Times. Photos by Stephanie Dani

“Your Abdominals May Need a Touch-Up” - Stefan Pinto in The New York Times. Photos by Stephanie Dani

“Your Abdominals May Need a Touch-Up” - Stefan Pinto in The New York Times. Photos by Stephanie Dani

“Your Abdominals May Need a Touch-Up” - Stefan Pinto in The New York Times. Photos by Stephanie Dani

“Your Abdominals May Need a Touch-Up” - Stefan Pinto in The New York Times. Photos by Stephanie Dani

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