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The New York Times
Your Abdominals May Need a Touch-Up
Social media promo for Lab Series got the media’s attention.
“Stefan Pinto has been experimenting with Lab Series Ab Rescue Body Sculpting Gel for months.”
Seeing a new opportunity to promote the publication of the article, Stefan Pinto asked his Facebook friends to purchase The New York Times, that morning, and send a photo of them reading the article.

























A new photo was posted (daily-ish) on Facebook, showing the ostensible results of Lab Series Ab Rescue Gel. Ultimately, this is what got the attention of The New York Times — and possibly Lab Series.

























Stefan Pinto photographed by Stephanie Dani, The New York Times.

















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